Microsoft word - ed media release 121207.doc

For Immediate Release
12 DECEMBER 2007

ID DUNEDIN FASHION WEEK 2008: 26 Feb – 1 March
More than 20 finalists from around the world are on the edge of fashion success as they prepare their collections for next year's 2008 Southern Trust id Dunedin Emerging Designer Awards on Friday 29 February at The Edgar Centre, Dunedin. The awards, in its fourth year, casts the spotlight on emerging designers and their collections who compete for prizes and the title of “Emerging Designer.” Event co-ordinator, Victoria Bunton said “the calibre of entrants was high with entries from Italy, Hong Kong, Australia, New Zealand, Israel to Taiwan, Canada and India”. Ms Bunton hopes the finalists will follow in the footsteps of previous winners including Camille Howie, winner of the 2007 Emerging Designer Award. Ms Howie landed a job with New Zealand designer Beth Ellery after her win and has since sold her own label into stores throughout Australia and New Zealand. Australian designer Sam Fisher, winner of the special prize to enter the 2007 Mittelmoda fashion event showed his Spring/Summer collection at Australian Fashion Week earlier this year, while runner-up and fellow competitor Emily Miller-Sharma travelled to Europe with her four-piece Wellington band “So So Modern,” and is on the road creating costumes for their European tour. Finalists were selected by a panel of judges comprising of Stacy Gregg, Fashion Journalist, Donna Tulloch from label “Mild Red” and Janelle Bennett, Designer at Tamahine, with collections ranging from “a’l’envers”, “Beauty and The Pop Up Book”, “Think Inside the Box”, “N” like Napoleon” and “The Strega Story” are ones to watch for. “The finalists selected stood out as having created strong collections, which will look great on the runway and they show a lot of promise,” said Stacy Gregg. “We are really excited about this years Emerging Designer Awards, as it will be a much brighter, tighter show than previous years. The style and aesthetics in the collections highlight which design colleges are the premier design establishments.” Finalist, Andrea Vuong, from the Royal Melbourne Institute of Technology, said “I was so surprised when I found out I was a finalist, I really didn’t expect to get into the finals as the competition is so tough, I am really excited about being part of the Emerging Designers Awards.”
The 22 finalists for the 2008 Emerging Awards are:

James Currie, Otago Polytechnic, New Zealand
Andrea Vuong, Royal Melbourne Institute of Technology, Australia
Holly Wright, Auckland University of Technology, New Zealand
Christina Piano, Istituto Feller-Alba, Italy
Kiriana Pettersen, Massey University, New Zealand
Rakesh Kumar Muhal, National Institute of Fashion Technology, Gandhinagar, India
Sophie Russo, University of Technology, Sydney, Australia
Sam Mitchell, Otago Polytechnic, New Zealand
Yasmin Shardlow, Auckland University of Technology, New Zealand
Lin Zheng Yu, Fu Ten Catholic University, Taiwan (ROC) Penelope Bell, Metropolitan South Institute of TAFE, Brisbane, Australia Sharn Blackwell, Otago Polytechnic, New Zealand Sinead Brown, Metropolitan South Institute of TAFE, Brisbane, Australia
Maricel Cabig, Metropolitan South Institute of TAFE, Brisbane, Australia
Anna, Chan Siu Mei, Nottingham Trent University, Hong Kong
Cheung Hiu Yee, Hong Kong Institute of Vocational Education, Hong Kong
Daria Nipan, Polimoda, Italy
Aleisha Dockery, Auckland University of Technology, New Zealand
Nicholas Wilsdon, Queensland University of Technology, Australia
Han Mai, Queensland University of Technology, Australia
Vanessa Lane, Queensland University of Technology, Australia
Kim Heppleman, Amsterdam Fashion Institute, Germany
The id Dunedin Fashion Week is to be held from 26 February to 1 March 2008. For
news, information and stories and the event guide, go to
Event enquiries:
Victoria Bunton, Event Co-ordinator, Sequel Events, Ph / Fax +64 3 453 5521,

Cell +64 21 990 040, Email [email protected]

Media enquiries:
International media - Merrin Bath, Publicist, + 64 27 202 0903
Domestic media - Clare Curran, Publicist, +64 27 416 5776
About The Southern Trust id Dunedin Fashion Week

With its youthful spirit and atmosphere, Southern Trust id Dunedin Fashion Week is
a launch pad for emerging designers in New Zealand and abroad.
The id Dunedin Emerging Designer Awards was three years old in 2007, and is part
of the fast-growing id Dunedin Fashion Week which celebrated its ninth birthday in
2007. The event attracts entries from graduates and final year students from across
the globe bringing with them show-turning collections, ideas and dreams of gaining
exposure in a fast growing event which is attracting fashion industry and media
attention year on year.

The awards are an opportunity for designers to launch their fashion careers from a
unique city that is home to some of New Zealand’s fashion icons such as Nom*D,
Carlson, Cherry Cotton Candy, Keucke and Ng.
The fashion week culminates in two major events; the id Dunedin Emerging
Designer Awards; and the main show which is held at The Dunedin Railway Station.
The beautiful old stone Flemish Renaissance style railway station has been ranked
among the world's '200 must-see places' by a leading travel guide.
The collaboration between the fashion community, education and business, fashion
designers, fashion workers and the city started in 2000 and now showcases the best
of Dunedin and New Zealand fashion.
Southern Trust id Dunedin Fashion Week is the only New Zealand fashion week
designed especially for the public, which is a result of Dunedin's inclusive and
welcoming spirit. It is a non profit event run by a voluntary committee.
The 2008 id Dunedin Fashion Week has been made possible through a substantial
partnership with The Southern Trust.
The Southern Trust, with its Head Office in Dunedin, is a not-for-profit organisation
licensed to operate gaming machines throughout New Zealand. The Trust's overall
vision is to maximise the return of gaming revenue, for the benefit of the



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