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GMR Varalakshmi Foundation
Girijana Institute of Rural Entrepreneurship Development (GIRED)
Girijana Institute of Rural Entrepreneurship Development (GIRED) is a unique initiative specifically targeting tribal youth. This Vocational Training centre was started in September 2010 by GMR Varalakshmi Foundation in partnership with Integrated Tribal Development Agency (ITDA) ‐Seethampeta (an executing body of Department of Tribal Welfare, Govt. of Andhra Pradesh) in Addakulaguda village of Seethampeta mandal of Srikakulam district of Andhra Pradesh. The main objective of GIRED is to provide employment avenues and income generation opportunities for tribal youth. The aim is to upgrade skills of the tribal youth in various vocations depending on their education, present economic trends and the market potential, which would enable them to gain suitable employment or enable them to become self employed. Highlights
• ITDA is supporting in mobilizing youth for trainings. • Within a short span of time, GIRED has trained 108 tribal youth in different trades like two wheeler repairing, gents tailoring, taxi driving and mobile phone repairing etc. of whom 89 were settled. • ITDA has also agreed to provide loans under its TRICOR scheme to the GIRED youth who want to GIRED is an example of how the GMR Group uses vocational training to promote affirmative action. While the GMR Group’s CSR strategy is normally to work with communities around its businesses, GIRED was set up without this context, because of the absolute lack of opportunities or support for youth in this area. Case Study
V.M.B Tailors‐ A Success Story of Three Tribal Youth
Vasu, Mallesh and Bheemudu, the tribal youth from Naidumalli village in Srikakulam district of AP, were unemployed for long time and dreamt of becoming entrepreneurs. However, they hardly had any idea of what kind of enterprise can be started and how. They had the interest but lack of skills, lack of know‐how and fear of failure barred them from chasing their dreams. One day they came to know about GIRED and about the tailoring training program it is offering. They thought this training can give them required skill to start an enterprise and hence applied for the same. They have undergone a 48 days of training which has not only offered them the tailoring skill, but also skills related to communication, marketing, decision making etc. Focusing on individual development, topics like personal hygiene and sanitation, stress management and interpersonal relationships were also offered as part of the module. This rigorous comprehensive training has increased their confidence and immediately after completing the course they started a small tailoring unit called V.M.B. (Vasu, Mallesh and Bheemudu) Tailors in December, 2010 in their own village by pooling up an investment of Rs 22,000. As people here celebrate Pongal in January in a big way, they have got good offers for stitching clothes and their talent, manner of adherence to time pleased the people of this locale and their business improved within no time. In just two months they were able to do a business worth Rs 15,000 which is increased their confidence. Recently, the two tribal welfare residential schools of that area agreed to give them an order for stitching the school uniforms for 800 children. They are now proud to be able to stand on their own feet and are thanking GIRED for making their dream come true. As part of its regular CSR initiatives, the Foundation runs 8 vocational training centres around the country. As a conscious strategy, the more vulnerable and needy groups are given preference for training and employment. This has resulted in a very good ratio of training being provided to the SC/ST and BC candidates in most of the training centres. For example, the training centre at Hyderabad which has been in operation since 2006 and has trained more than 1500 candidates, more than 70% candidates come from BC, SC and ST background. Not only have they got good quality training, industry tie‐ups with companies like Voltas, Schneider, Hero Honda, Jain Irrigation, etc. have resulted in close to 100% placement for all pass‐outs.


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