Microsoft word - f.grant-healthcare rx resume no hash mark
OVERALL. Pharmaceutical Advertising, Direct marketing/CRM, Promotion TITLE. Copywriter to Creative Director MEDIA. Print/online/broadcast advertising; direct mail (letters, envelopes, BRCs, surveys, telemarketing scripts, e-blasts, etc.); sales promotion; sales aids; point-of-purchase; conventions; brochures; press releases/kits; newsletters; patient starter kits; videos; Web sites/online; sweepstakes; new business MARKETS. Healthcare (Rx, DTC, OTC), Professional, Consumer
EXPERIENCE: Creative • Create award-winning campaigns for products and services in all
media for consumers and healthcare professionals
• Senior Writer/Creative Director for newly formed healthcare
divisions of two major consumer advertising agencies
• Achieve Direct-to-Professional (RM) programs with response rate up • Name new programs and products
• Create concepts for new business and new campaigns
• Write and present creative presentations for agency recruiting
• Manage creative staff and freelance employees • Interface with and make presentations to corporate and client • Create advertising strategies • Make domestic and international presentations • Teach advertising strategy to staff and clients EMPLOYMENT: Healthcare Copywriter/Manager (Rx, DTC, OTC) 2008-2012 ROSETTA (formerly Wishbone)
Associate Creative Director, VP - Professional/Consumer
2006-2008 SURGE HEALTHCARE (Corbett Accel Healthcare Group)
Associate Creative Director - Professional/Consumer
2001-2006 BRAND PHARM (formerly Nelson Communications)
Associate Creative Director, S.V.P. - Professional/Consumer
1997-2001 LYONS, LAVEY, NICKEL, SWIFT Associate Creative Director, V.P. - Professional/Consumer GREY HEALTHCARE GROUP FCB HEALTHCARE
Group Copy Supervisor - Professional/Consumer
LAVEY/WOLFF/SWIFT OGILVY & MATHER HEALTHCARE
Creative Director, Vice President – DTC/OTC
YOUNG & RUBICAM SUDLER & HENNESSEY CONSUMER GROUP (Y&R SUB.)
Creative Supervisor, Vice President - Consumer/OTC/Professional
MISCELLANEOUS:
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