a annavarshavskygraphicdesign
917 751 7821 | [email protected] | www.annav.org
experience: 09 ANNA VARSHAVSKY GRAPHIC DESIGN Interactive and Print Creative Director 04 CLINE DAVIS AND MANN Vice President, Art Group Supervisor 12 Art + copy, mobile, iPad, web, new business pitches, strategy, tactics, UX/IA 07 Lead for 3 Novartis brands: Elidel, Xolair, Tobi, supervising 4 full time employees CONSUMER: Deliverables:ads, marketing materials for professional + consumer, conventions, DTC integration MAC Cosmetics POP American Express Product development: name generation + design 96 ANNA VARSHAVSKY GRAPHIC DESIGN Independent Design Contractor Mercedes-Benz New York Fashion Week Promotional Materials 04 Hiring + leading teams as an independent contractor/consultant Lower East Side Business Council Website NFL Super Bowl + Pro Bowl materials, youth program brand exporations Hotel Networks Video + Interactive Displays Univision eblasts, banner ads, promotional materials Mark Green for NYC Advocate Website HBO, The Discovery Channel, BET, Columbia House, Burly Bear promotional materials Preston Bailey Website PHARMA (consumer, professional, managed markets) Hearst Licensing guidelines + materials for 17 Magazine + Country Living Time Warner
Time for Kids Magazine template redesign, books + games
Scholastic • Merck Diabetes Wellness Employer Program Sesame Workshop • Spiriva
iPad App “Zappos” for resources: design + IA/UX + manual, Emagazine,
website + analytics, strategic + tactical planning, interactive customer/rep
Disney Books + games, ads National Geographic advertorials • Amyvid Managed Markets Website drug launch Mustang Jeans Packaging, POP, ads, promomtional materials • Nuvigil IA/UX mobile HCP and consumer Waverly Home / Revman Textiles POP, packaging, ads, direct mail • Qsymia Brand Exploration • Potega Website and iPad detail for launch 93 SCHOLASTIC EDUCATION GROUP Senior Design Manager LEHMAN MILLET
Facilitated design development of Literacy Place program: games, workbooks,
• Zemplar iPad Apps, animation, rep videos, medical education interactive videos,
for teachers + children) K-6, hired + supervised staff of 30
• Stenthroid Consumer + professional ad campaigns education GRAY Cialis PC interactive detail School of Visual Arts, Parsons School of Design LLNS Toviaz PC interactive detail + ad campaign
Design, IA/UX, motion graphics, typography, design theory, and
GSK Nicotine Replacement Therapy Global Franchise Strategy Panadol Conventions + Strategy alli Strategy and tactical planning 07 EURO RSCG LIFE LM&P Vice President, Art Group Supervisor MM&M AwARD FOR bEST CAMPAIGN Pfizer, Chantix 09 Lead for Pfizer’s Lyrica + Chantix/Champix, supervising 3 full time + GLObAL DESIGN ExCELLENCE AwARD Pfizer, Smoking Awareness video +
Physician/Patient Dialogue Tool, both for Chantix
Business winning pitches: Pfizer oncology, Schering-Plough, Gamunex, Levitra,
CIRCLE 38 Novartis, Tobi calendar
Lantis, Takeda Deliverables:ads, interactive, video, brand identity, posters, banners, portfolio | references AVAIlABlE uPoN REQuEST
When I encountered the Corpora in Si(gh)te project for the first time (in fact, the photos of the structure, named Corpora so arbitrarily and wittily by biologist Beáta Oborny, author of one of these texts), the image came into my mind of a house I had seen in a small Italian village on the banks of Lake Como. I spent a good part of my summers here, year in year out, obsessively taking refuge a
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